About Luma

Somewhere between the second price hike and the third apology email, most of us stop believing our internet provider is actually on our side.

We built Luma on a simple bet: that people can tell the difference between a company that's honest with them and one that's just good at sounding honest. So we made our plans the way we'd want them explained to us. One price. No countdown clock ticking toward a "special offer" that quietly disappears. If you can't repeat our pricing back to a friend in a single sentence, we haven't done our job.

That's the floor, though, not the ceiling. We think being a Luma customer should feel like something, not just cost something. So once a month, we hand a genuine prize to someone who's simply been with us. Nothing to fill in. Nothing to remember to enter. If you're a customer on the day the draw is run, you're already in it. Every month, it happens again, for as long as you're here.

Call it a giveaway if you like. We think of it as the point. Most providers spend their marketing budget convincing you they're worth choosing. We'd rather spend a slice of ours proving it, to people who already said yes.

Fast, reliable internet is still the whole reason you're here, and we take that part seriously. Everything else, the prizes included, is simply what we choose to build on top of getting that right.

If that sounds like a provider worth switching to, we'd love to meet you. And if a few months in you find yourself telling someone else about us, unprompted, that's exactly the plan.